The idea for the project In cultura veritas emerged as a result of recognizing mutual need for cultural tourism revival in the cross-border area between Croatia and Slovenia. During the project preparation, in the cross-border area between Zagreb county (Croatia) and sub-regions of Obsotelje and Kozjansko (Slovenia) around 80 cultural heritage objects were identified along nearly 200 kilometers of wine roads. Wine tradition is an important element of this area's culture while objects and customs in relation to wine production represent common part of the local museums' exhibitions. Tourism development trends in Europe and worldwide imply growing interest for tourism products and services connected to wine production and local cultural heritage. This connection has been missing in the cross-border area between Zagreb County and subregions of Obsotelje and Kozjansko, which leads to degradation of cultural heritage objects, weak stakeholder collaboration, insignificant tourism arrivals and generally insufficient economic activities. Project partners have approached the project idea in order to eliminate identified problems and improve utilisation of the key tourism potentials in the cross border area for long-term contribution to sustainable economic and social development. The project has been offcially approved in June, 2018 and the project implementation started on 1 August, 2018.